From casual to fine dining, operators are looking for things that are exciting and going to the next level, says Tony Pereyra, beverage specialist and cofounder of Los Angeles-based beverage consulting company The Spirits in Motion.
Opening day of baseball season brought the opening of two new specialty bars in the St. Louis Cardinals’ Busch Stadium. The Spirits in Motion trained over 80 bartenders, developed an in-depth training program, and crafted six signature cocktails to breathe life into El Birdo’s Margarita and The Classic Mule. This project was especially exciting for Spirits in Motion co-founder Tony Pereyra, who is a lifelong baseball fan himself.
Your favorite bartenders have had great success revamping beverage options for Outback Steakhouse! Throughout 2018, our yearlong training initiative helped increase beverage sales by nearly $4 million. The Spirits in Motion worked with largest Outback Steakhouse franchisee Cerca Trova to create this whopping company-wide revenue increase.
An examination of trends in alcoholic and non-alcoholic beverage consumption with an eye toward back of the house synergies.